Will.i.am Has Mastered the Art of the Continuous Campaign
Posted on September 20th, 2009 by dollar_Bill
Will.i.am is my marketer of the year. Most brands are still grappling like first-time makeout artists with the most fundamental shift of the last decade — from marketer as message-pushing machine to marketer as creators of stuff consumers will actually pull toward them. But the Black Eyed Peas, having mastered that shift, are already showing an understanding of perhaps the second-most important change: from campaign to continuous conversation.
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Will.i.am Has Mastered the Art of the Continuous Campaign
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