Toyota and Telemundo Team to Embed Texts in Telenovela Opening

Posted on June 7th, 2009 by PlaYo

NEW YORK (AdAge.com) — Every night in the opening credits of NBC Universal-owned Telemundo's new Spanish-language telenovela, shot in New York, the heroine Manuela zips through Times Square in her Toyota Venza past the landmark giant electronic billboard. Thanks to Toyota, the Jumbotron flashes a different message texted in by a Telemundo viewer.