In-game ads are on the decline. According to a survey by Forrester Research just 18% of marketers are using in-game ads . Last year, 24% of respondents said they were using in-game marketing. Given all of the hoopla over the game …
Is in-game advertising a big deal? I really don’t see it being such a huge deal, unless everytime I turn around I see an Axe billboard. In some games, advertising really isn’t very apparent, and can even make a game seem more realistic …
But gradually subscriptions and then in-game advertising came along. Then premier membership levels on free games and micro payments for in-game items. So now there are lots of ways to make money. And that money gets invested back into …
Nestlé is going to be running an in-game advertising campaign for its Nescafé products. The campaign will be featured in Perfect World, a fantasy-based MMORPG. Nestlé’s efforts are focussed on bringing more attention to their brand with …
Examine the Fast Moving Video Games Industry of the United States Business Wire (press release) – San Francisco,CA,USA Mobile phone gaming has also taken hold via new generation of game-friendly phones. Only PC game sales have slowed, as console gaming and video piracy … Fuel Games Announces Branded Entertainment and AdverGaming … MarketWatch – USA [...]
