Sony Unleashes in game ad channel

This partnership will serve to bolster the already rapidly growing worldwide in-game advertising industry, which is expected to grow 1150 percent to $971.3 million between 2006 and 2011 according to the Yankee Group. …

Why is the game industry exploding?

But gradually subscriptions and then in-game advertising came along. Then premier membership levels on free games and micro payments for in-game items. So now there are lots of ways to make money. And that money gets invested back into …