In-game marketing news

 
Perfect World Announces 2nd Quarter 2008 Unaudited Financial
MarketWatch – USA
The Company launched unlimited closed beta testing for “Pocketpet Journey West” which allows users to buy in-game items on July 17, 2008…
Geek image dropped as in-game advertising gets serious
Kipp Report – Dubai,United Arab Emirates
This number is topped off with worldwide revenues of gaming software [...]

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Havas Digital Puts On Its Game Face
SHOOT Online (subscription) – Westport,CT,USA
Advertising in video games can be broken down into two broad categories: advergaming and in-game advertising. Advergames are commissioned or sponsored by a …
In-Game Advertising Requires Realism, Of A Sort
MediaPost Publications – New York,USA
“The nice thing about product placement in a game is that you don’t think of it as advertising, because you’re just doing [...]

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