Pro’s and con’s of in-game advertising.

Mention in-game advertising to video game fanatics and you’re likely to get one of two responses. The first will be bitter complaints that lament the scourge cluttering their virtual worlds. The other will be an uneasy acceptance that …

Why is the game industry exploding?

But gradually subscriptions and then in-game advertising came along. Then premier membership levels on free games and micro payments for in-game items. So now there are lots of ways to make money. And that money gets invested back into …

Use casual games to leverage your brand

VIDEO: Find out why games are important and how you can highlight your brand as in-game advertising continues to grow.