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	<title>In-game marketing newsin-game advertising &#187; In-game marketing news</title>
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	<link>http://www.gamevertising.com</link>
	<description>Gamevertising on its way up</description>
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		<title>Gamevertising Ethics</title>
		<link>http://www.gamevertising.com/gamevertising-ethics/</link>
		<comments>http://www.gamevertising.com/gamevertising-ethics/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 10:42:00 +0000</pubDate>
		<dc:creator>dollar_Bill</dc:creator>
				<category><![CDATA[The idea]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[in-game advertising]]></category>
		<category><![CDATA[new-business]]></category>
		<category><![CDATA[predictions]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=2825</guid>
		<description><![CDATA[As developers and publishers look to new business models and ways for funding games in-game advertising is attracting a greater amount of interest and investment in both the console and PC space. If the predictions of Nvidia VP Roy ... ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>In-Game Ads Losing Their Luster?</title>
		<link>http://www.gamevertising.com/in-game-ads-losing-their-luster/</link>
		<comments>http://www.gamevertising.com/in-game-ads-losing-their-luster/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 08:44:03 +0000</pubDate>
		<dc:creator>nuMMiX</dc:creator>
				<category><![CDATA[well]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[in-game ads]]></category>
		<category><![CDATA[in-game advertising]]></category>
		<category><![CDATA[in-game marketing]]></category>
		<category><![CDATA[video game advertising]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=376</guid>
		<description><![CDATA[ In-game ads are on the decline. According to a survey by Forrester Research just 18% of marketers are using in-game ads . Last year, 24% of respondents said they were using in-game marketing. Given all of the hoopla over the game ... ]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>In-game advertising.</title>
		<link>http://www.gamevertising.com/in-game-advertising/</link>
		<comments>http://www.gamevertising.com/in-game-advertising/#comments</comments>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<dc:creator>nuMMiX</dc:creator>
				<category><![CDATA[New moves]]></category>
		<category><![CDATA[The idea]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[in-game advertising]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=150</guid>
		<description><![CDATA[My feeling is, game designs don’t need to this drastic to have the whole in-game advertising thing working for them. It would be a horrendous mistake to have advertisements inside the game that degrade gameplay. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Game Alert &#8211; In-game trends</title>
		<link>http://www.gamevertising.com/game-alert-in-game-trends/</link>
		<comments>http://www.gamevertising.com/game-alert-in-game-trends/#comments</comments>
		<pubDate>Sat, 23 Aug 2008 10:50:30 +0000</pubDate>
		<dc:creator>PlaYo</dc:creator>
				<category><![CDATA[New moves]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[in-game advertising]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=102</guid>
		<description><![CDATA[Game Entertainment Europe Releases Hovorun Open Beta By Desktop General Users are able to buy GO (virtual credits) to obtain cool items in game for new avatars or to change their avatar with scarves, goggles, helmets etc. Users can also choose the Hovo mode to switch gears for the hovercraft vehicles to &#8230; iA WebTrends [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Game Alert &#8211; Shooting game ads&#8230; the next gaming hype?</title>
		<link>http://www.gamevertising.com/game-alert-shooting-game-ads-the-next-gaming-hype/</link>
		<comments>http://www.gamevertising.com/game-alert-shooting-game-ads-the-next-gaming-hype/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 14:12:41 +0000</pubDate>
		<dc:creator>PlaYo</dc:creator>
				<category><![CDATA[New moves]]></category>
		<category><![CDATA[game ads]]></category>
		<category><![CDATA[in-game advertising]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=98</guid>
		<description><![CDATA[Gamers can Shoot Down Mercenaries 2 Ads 1UP.com &#8211; New York,NY,USA By Shawn Sines, 08/20/2008 When is in-game advertising not quite so annoying? When you can destroy ads at will; and Mercenaries 2: World in Flames will &#8230; Double Fusion Strengthens Management Team (M2 &#8211; 10 Meters) Independent in-game advertising company Double Fusion has strengthened [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Game Alert &#8211; Quattro Wireless and Greystripe partners</title>
		<link>http://www.gamevertising.com/game-alert-quattro-wireless-and-greystripe-partners/</link>
		<comments>http://www.gamevertising.com/game-alert-quattro-wireless-and-greystripe-partners/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 03:55:19 +0000</pubDate>
		<dc:creator>PlaYo</dc:creator>
				<category><![CDATA[New moves]]></category>
		<category><![CDATA[company news]]></category>
		<category><![CDATA[in-game advertising]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=75</guid>
		<description><![CDATA[Quattro Wireless and Greystripe Team Up By Michael Brown Quattro Wireless, a North American mobile ad network, has partnered with mobile in-game advertising company Greystripe, to provide online gaming and in-game advertising across select publisher sites developed and hosted by Quattro &#8230; CollegeHumor.com debuts ad-supported mobile games Mobile site developer and ad network Quattro Wireless [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Game Alert &#8211; Gamevertising news</title>
		<link>http://www.gamevertising.com/game-alert-gamevertising-news/</link>
		<comments>http://www.gamevertising.com/game-alert-gamevertising-news/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 08:46:50 +0000</pubDate>
		<dc:creator>PlaYo</dc:creator>
				<category><![CDATA[New moves]]></category>
		<category><![CDATA[games advertising]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[in-game advertising]]></category>
		<category><![CDATA[product placement]]></category>
		<category><![CDATA[revenues]]></category>
		<category><![CDATA[video ads]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=43</guid>
		<description><![CDATA[  Perfect World Announces 2nd Quarter 2008 Unaudited Financial MarketWatch &#8211; USA The Company launched unlimited closed beta testing for &#8220;Pocketpet Journey West&#8221; which allows users to buy in-game items on July 17, 2008&#8230; Geek image dropped as in-game advertising gets serious Kipp Report &#8211; Dubai,United Arab Emirates This number is topped off with worldwide [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>$1.000.000.000 in gamevertising, more or less?</title>
		<link>http://www.gamevertising.com/billion-dollar-gamevertising/</link>
		<comments>http://www.gamevertising.com/billion-dollar-gamevertising/#comments</comments>
		<pubDate>Thu, 06 Dec 2007 20:24:05 +0000</pubDate>
		<dc:creator>PlaYo</dc:creator>
				<category><![CDATA[New moves]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[in-game advertising]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/1000000000-in-gamevertising-more-or-less/</guid>
		<description><![CDATA[The market for [tag]in-game advertising[/tag] is promising. So promising that some experts expect billions of dollars in revenue in the years to come. Others, like EA chief John Riccitiello, believe it will likely take much longer than many in the industry anticipate. The predicting forces in the [tag]gamevertsing [/tag]market are divided between bulls and bears, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Gamevertising can improve game design</title>
		<link>http://www.gamevertising.com/gamevertising-can-improve-game-design/</link>
		<comments>http://www.gamevertising.com/gamevertising-can-improve-game-design/#comments</comments>
		<pubDate>Tue, 27 Nov 2007 11:29:51 +0000</pubDate>
		<dc:creator>PlaYo</dc:creator>
				<category><![CDATA[The idea]]></category>
		<category><![CDATA[game design]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[in-game advertising]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/gamevertising-can-improve-game-design/</guid>
		<description><![CDATA[[tag]Gamevertising[/tag] can improve [tag]game design[/tag], that is the remarkable conclusion of [tag]in-game advertising[/tag] agency DoubleFusion . Ads in games can be tracked. This tracking gives information about the behaviour of the gamers and reveals which areas in the game are more trafficked than others. The technique seems somewhat similar to eyetracking. Designers will know what [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Google, your move!</title>
		<link>http://www.gamevertising.com/google-goes-gamevertising/</link>
		<comments>http://www.gamevertising.com/google-goes-gamevertising/#comments</comments>
		<pubDate>Sat, 10 Nov 2007 12:29:38 +0000</pubDate>
		<dc:creator>PlaYo</dc:creator>
				<category><![CDATA[New moves]]></category>
		<category><![CDATA[game-related advertising]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[in-game ads]]></category>
		<category><![CDATA[in-game advertising]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/google-goes-gamevertising/</guid>
		<description><![CDATA[[tag]Google [/tag]makes another move: it&#8217;s [tag]gamevertising [/tag]initiative will see the daylight before the end of the month. Earlier this year Google bought Adscape, an [tag]in-game advertising[/tag] company, for $23 million. Google will first launch a beta test with Redwood City, California-based casual gaming startup Bunchball Games by embedding “video-type” pre-roll and mid-roll gamevertising ads in [...]]]></description>
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		<slash:comments>3</slash:comments>
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