August 23rd, 2008
Game Entertainment Europe Releases Hovorun Open Beta
By Desktop General
Users are able to buy GO (virtual credits) to obtain cool items in game for new avatars or to change their avatar with scarves, goggles, helmets etc. Users can also choose the Hovo mode to switch gears for the hovercraft vehicles to …
iA WebTrends 2008
In-Game Gold Farming a $500M Industry Firefox Gets Massive JavaScript Performance Boost Inside Intel’s Core i7 Processor, Nehalem Nonprofit Group Sends Filesharing Propaganda To Students First Review of Intel’s New Classmate PC …
August 22nd, 2008
Gamers can Shoot Down Mercenaries 2 Ads
1UP.com - New York,NY,USA
By Shawn Sines, 08/20/2008 When is in-game advertising not quite so annoying? When you can destroy ads at will; and Mercenaries 2: World in Flames will …
Double Fusion Strengthens Management Team
(M2 - 10 Meters)
Independent in-game advertising company Double Fusion has strengthened its management team with a promotion and two new hires in finance and business development. Julie Shumaker, Double Fusion’s current Senior VP of …
In game ads
By laurent
Google continues to follow users attention by working on an in-game advertising engine that will extend the company’s reach to the non-web world. After radio and newspaper, the search giant continues to work towards being the one stop …
Thoughts on Warhammer Online
By Rohan(Rohan)
Keen has a really good video showing off an in-game siege. It looks very exciting. On the other hand, you can’t help but notice that everyone is pretty much in the same position at the end of the video that they were in at the start of …
August 20th, 2008
Quattro Wireless and Greystripe Team Up
By Michael Brown
Quattro Wireless, a North American mobile ad network, has partnered with mobile in-game advertising company Greystripe, to provide online gaming and in-game advertising across select publisher sites developed and hosted by Quattro …
CollegeHumor.com debuts ad-supported mobile games
Mobile site developer and ad network Quattro Wireless has partnered with Greystripe to provide online gaming and in-game advertising across select publisher sites, starting with CollegeHumor.com. CollegeHumor.com is the first of …
August 18th, 2008
Perfect World Announces 2nd Quarter 2008 Unaudited Financial
MarketWatch - USA
The Company launched unlimited closed beta testing for “Pocketpet Journey West” which allows users to buy in-game items on July 17, 2008…
Geek image dropped as in-game advertising gets serious
Kipp Report - Dubai,United Arab Emirates
This number is topped off with worldwide revenues of gaming software reaching up to $50 billion. In-game advertising has been a hot topic in the Europe and …
EIF 2008: IGA Worldwide co-founder explains why his in-game ad …
PSPSPS - London,England,UK
The problem IGA faces is that people are very sceptical about in-game advertising. It’s hard to get round the idea of giant Burger King ads suddenly hogging …
IGA Worldwide Brings In-Game Advertising to Rising Eagle, a
MCV - Hertford,Hertfordshire,UK
IGA Worldwide Inc., the leading independent in-game advertising network announced today that it is exclusively delivering in-game advertisements to Rising …
IGA’s Bartlett: ‘We Are Not Spyware, We Are Not Evil’
Gamasutra - San Francisco,CA,USA
IGA is apparently also not an ad agency, the veep claimed, despite the company’s titular acronym presumably standing for “in-game advertising. …
December 6th, 2007
The market for [tag]in-game advertising[/tag] is promising. So promising that some experts expect billions of dollars in revenue in the years to come. Others, like EA chief John Riccitiello, believe it will likely take much longer than many in the industry anticipate.
The predicting forces in the [tag]gamevertsing [/tag]market are divided between bulls and bears, to use stock market jargon.
A few days ago John Riccitiello’s bearish vision on the development of the gamevertising market was published in an article in CNN Money. A few days later MediaPost came with the bullish attitude of three other leading in-game advertising executives. Is it all just a question of strategy?
One thing is clear: when opinions differ so greatly, something is moving under the surface. Given the magnitude and the strenght of the [tag]gaming market[/tag] nowadays, this IS already big business. And it is merely a question of when, not if, the big money will be rolling in. Add to that the major move [tag]Google [/tag]is going to make in the next few weeks and you have all the ingredients for a good game! Wonder who will be holding the cards in the end.
Previous Posts
