<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>In-game marketing newsGoogle &#187; In-game marketing news</title>
	<atom:link href="http://www.gamevertising.com/tag/google/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.gamevertising.com</link>
	<description>Gamevertising on its way up</description>
	<lastBuildDate>Fri, 27 Jan 2012 15:00:00 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.5</generator>
		<item>
		<title>Even Forbes Sees Potential for Google as Game Publisher</title>
		<link>http://www.gamevertising.com/forbes-google-as-game-publisher/</link>
		<comments>http://www.gamevertising.com/forbes-google-as-game-publisher/#comments</comments>
		<pubDate>Sat, 13 Sep 2008 12:12:09 +0000</pubDate>
		<dc:creator>nuMMiX</dc:creator>
				<category><![CDATA[Google moves]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=951</guid>
		<description><![CDATA[Morris points out that Google hit potential game territory with Google Lively, an avatar-based social site that we previously reported on in July, and with the company's acquisition of in-game advertising firm Adscape in March of 2007. ... ]]></description>
		<wfw:commentRss>http://www.gamevertising.com/forbes-google-as-game-publisher/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Analysts: Google As Game Publisher?</title>
		<link>http://www.gamevertising.com/analysts-google-as-game-publisher/</link>
		<comments>http://www.gamevertising.com/analysts-google-as-game-publisher/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 07:03:02 +0000</pubDate>
		<dc:creator>dollar_Bill</dc:creator>
				<category><![CDATA[Google moves]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[publisher]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=614</guid>
		<description><![CDATA[As part of the regular Game On column, Forbes’ Chris Morris points to social interaction site Google Lively and the acquisition of in-game advertising company Adscape as evidence of the company’s interest in the market. ... ]]></description>
		<wfw:commentRss>http://www.gamevertising.com/analysts-google-as-game-publisher/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In game ads for Google</title>
		<link>http://www.gamevertising.com/in-game-ads-for-google/</link>
		<comments>http://www.gamevertising.com/in-game-ads-for-google/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 07:00:10 +0000</pubDate>
		<dc:creator>dollar_Bill</dc:creator>
				<category><![CDATA[Google moves]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=219</guid>
		<description><![CDATA[Google continues to follow users attention by working on an in-game advertising engine that will extend the company’s reach to the non-web world. After radio and newspaper, the search giant continues to work towards being the one stop ... ]]></description>
		<wfw:commentRss>http://www.gamevertising.com/in-game-ads-for-google/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google about to launch AdSense for Games</title>
		<link>http://www.gamevertising.com/google-about-to-launch-adsense-for-games/</link>
		<comments>http://www.gamevertising.com/google-about-to-launch-adsense-for-games/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 13:57:43 +0000</pubDate>
		<dc:creator>PlaYo</dc:creator>
				<category><![CDATA[The idea]]></category>
		<category><![CDATA[Adsense for Games]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=46</guid>
		<description><![CDATA[Google has been quietly testing its “AdSense for Games” product for months. This according to sources is an in-game advertising technology that allows it to insert video ads into games. Sources close to the matter said that the company has developed a new in-game advertising technology. In demos of the technology, a game character can introduce a video [...]]]></description>
		<wfw:commentRss>http://www.gamevertising.com/google-about-to-launch-adsense-for-games/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>$1.000.000.000 in gamevertising, more or less?</title>
		<link>http://www.gamevertising.com/billion-dollar-gamevertising/</link>
		<comments>http://www.gamevertising.com/billion-dollar-gamevertising/#comments</comments>
		<pubDate>Thu, 06 Dec 2007 20:24:05 +0000</pubDate>
		<dc:creator>PlaYo</dc:creator>
				<category><![CDATA[New moves]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[in-game advertising]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/1000000000-in-gamevertising-more-or-less/</guid>
		<description><![CDATA[The market for [tag]in-game advertising[/tag] is promising. So promising that some experts expect billions of dollars in revenue in the years to come. Others, like EA chief John Riccitiello, believe it will likely take much longer than many in the industry anticipate. The predicting forces in the [tag]gamevertsing [/tag]market are divided between bulls and bears, [...]]]></description>
		<wfw:commentRss>http://www.gamevertising.com/billion-dollar-gamevertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The reason why Google is getting into in-game advertising soon</title>
		<link>http://www.gamevertising.com/google-in-game-advertising/</link>
		<comments>http://www.gamevertising.com/google-in-game-advertising/#comments</comments>
		<pubDate>Tue, 20 Nov 2007 14:19:28 +0000</pubDate>
		<dc:creator>PlaYo</dc:creator>
				<category><![CDATA[New moves]]></category>
		<category><![CDATA[The idea]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[gemevertising focus]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[in-game ads]]></category>
		<category><![CDATA[online gaming]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/google-in-game-advertising/</guid>
		<description><![CDATA[Around the year 2000 the idea to advertise in games popped up. [tag]In-game advertising[/tag] or &#8211; even sexier &#8211; [tag]gamevertising [/tag]was born. It took a few years in the incubator to grow to a mature stage. And here it is now. Even [tag]Google [/tag]recently announced to get started on the [tag]game advertising market[/tag] before the [...]]]></description>
		<wfw:commentRss>http://www.gamevertising.com/google-in-game-advertising/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Google, your move!</title>
		<link>http://www.gamevertising.com/google-goes-gamevertising/</link>
		<comments>http://www.gamevertising.com/google-goes-gamevertising/#comments</comments>
		<pubDate>Sat, 10 Nov 2007 12:29:38 +0000</pubDate>
		<dc:creator>PlaYo</dc:creator>
				<category><![CDATA[New moves]]></category>
		<category><![CDATA[game-related advertising]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[in-game ads]]></category>
		<category><![CDATA[in-game advertising]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/google-goes-gamevertising/</guid>
		<description><![CDATA[[tag]Google [/tag]makes another move: it&#8217;s [tag]gamevertising [/tag]initiative will see the daylight before the end of the month. Earlier this year Google bought Adscape, an [tag]in-game advertising[/tag] company, for $23 million. Google will first launch a beta test with Redwood City, California-based casual gaming startup Bunchball Games by embedding “video-type” pre-roll and mid-roll gamevertising ads in [...]]]></description>
		<wfw:commentRss>http://www.gamevertising.com/google-goes-gamevertising/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>

