Games Media launches new vertical ad network
Add comment December 1st, 2007
Games Media launched a new [tag]vertical ad network[/tag], aiming at the 15-34 male [tag]gaming [/tag]audience. The network is comprised of over a dozen niche entertainment and video game sites, which have exploded in recent years. Giant Realm, as the network is called, is a new move on the gamevertising market. It is an attempt to offer an untapped audience to marketeers.
Giant Realm, which currently consists of more than a dozen category-leading destinations such as GameRiot, SpawnPoint, Myndflame, and ModDb, attracted 5 million U.S. visitors a month in October 2007. (Google Analytics).
“There is a significant audience of men 16-34 who do not show up in mainstream online media outlets. They have very specific digital entertainment passion points, such as massively multi-player on-line games (MMO’s), e-sports, machinima, anime movies, and indie music, which tend to consume much of the time they spend online,” said James Green, CEO of Games Media Properties, Inc.
Games Media also launched GiantRealm.com, a destination website built on content generated by the partner sites. By aggregating the best and latest content from the network and beyond, the site is appealing to this videogame centric audience that also has interests in other leading edge entertainment areas.
