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	<title>In-game marketing newsgemevertising focus &#187; In-game marketing news</title>
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	<description>Gamevertising on its way up</description>
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		<title>The reason why Google is getting into in-game advertising soon</title>
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		<pubDate>Tue, 20 Nov 2007 14:19:28 +0000</pubDate>
		<dc:creator>PlaYo</dc:creator>
				<category><![CDATA[New moves]]></category>
		<category><![CDATA[The idea]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[gemevertising focus]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[in-game ads]]></category>
		<category><![CDATA[online gaming]]></category>

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		<description><![CDATA[Around the year 2000 the idea to advertise in games popped up. [tag]In-game advertising[/tag] or &#8211; even sexier &#8211; [tag]gamevertising [/tag]was born. It took a few years in the incubator to grow to a mature stage. And here it is now. Even [tag]Google [/tag]recently announced to get started on the [tag]game advertising market[/tag] before the [...]]]></description>
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