How about free games on your mobile phone?
Add comment December 15th, 2007
About two weeks ago [tag]Vivendi Games Mobile[/tag] and Greystripe announced they were going to deliver ad-supported free games on mobile phones. This is the first time that the subsidiary of Vivendi Universal Games has moved into the [tag]ad-based mobile game market[/tag], where [tag]Greystripe[/tag] already boasts 21 million downloads.
Now another mobile game publisher, Digital Chocolate, makes several of its award-winning titles free for download by distributing them on Greystripe’s ad-supported platform. This platform is called AdWRAP and is launched about a year ago. The [tag]AdWRAP[/tag] ad network includes brands like Yahoo, New Line Cinema and Progressive Insurance. It serves ads into more than 800 mobile game titles from 90 publishers.
Six [tag]Digital Chocolate[/tag] games will be delivered through all 20 of Greystripe’s catalog platform partners. In addition millions of mobile game players will be reached through the online mobile game portal GameJump and through the mobile web.
After Vivendi Universal and [tag]Konami[/tag] Digital Chocolate is the third player to move into the [tag]gamevertising[/tag] platform on mobiles, thus replacing immediate earnings by advertising income via the ad platform of Greystripe.
