August 17th, 2008
Let’s monetise!
You could always put your game up on your own site, with google adsense, Kontera or any other website advertising scheme. You’ll need to be sure you have a lot of traffic for this one, but it may prove the most popular if your game is a …
FrozenHaddock - http://frozenhaddock.co.uk/
GameSetNetwork: It’s The Darn Weekend
“IGA Worldwide’s Ed Bartlett told attendees at the Edinburgh Interactive Festival that in-game ad companies like his own are neither “spyware” nor “evil,” and advocated for the importance of advertising in an environment where …
GameSetWatch - http://www.gamesetwatch.com/
Innovations Driving the Future of Connected Games
Robert: Figuring out pre-roll and post roll advertising has opened up free ad supported games. Another breakthrough is the social network sites that allow game developers to reach very large audiences. Jason: VMK had to shut itself off …
download itunes redux - http://download-itunes-redux.blogspot.com/
Tales from the hood
… attendees at the Edinburgh Interactive Festival that in-game ad companies like his own are neither “spyware” nor “evil,” and advocated for the importance of advertising in an environment where development costs just keep going up.” …
The Calico Cat - http://thecalicocat.blogdir.it/
November 10th, 2007
[tag]Google [/tag]makes another move: it’s [tag]gamevertising [/tag]initiative will see the daylight before the end of the month. Earlier this year Google bought Adscape, an [tag]in-game advertising[/tag] company, for $23 million.
Google will first launch a beta test with Redwood City, California-based casual gaming startup Bunchball Games by embedding “video-type” pre-roll and mid-roll gamevertising ads in some of the games Bunchball offers. Rumors go around that by next week this first in-game advertising project will be announced by both Bunchball and Google. For now, it’s just ‘no comment’ on both sides.
In december the next step will take place. By that time Google will unfold its game-focused advertising strategy. An ad-supported version of the PC game [tag]Psychonauts[/tag] will hit the internet as a downloadable game. Free, I suppose, because the [tag]in-game ads[/tag] will provide the money to the editors.
According to some well known gamers, Psychonauts is not a casual game but an award-winning, story-heavy, cult hit. This “gamer’s game” from veteran adventure game designer Tim Schaefer and co-written by Erik “Old Man Murray” Wolpaw is now “out of print;” and can only be downloaded via Valve’s Steam network it can be accessed via such download sites as GameTap and Valve’s Steam network.
Is that the real innovation? It looks more like a try-out. It’ll probably take a while to get Google’s [tag]game-related advertising[/tag] plans out of the beta-stage. Anyway, this new move comes at a time when an increasing interest in [tag]gaming [/tag]and in-game advertising unfolds rapidly over the internet. To be continued.
