In-game advertising through updates?

Now I’ve never really cared about in-game advertising a whole lot, but this just seems too strange to me. I mean, I’ve never heard of a game company putting adverstisments in their games through updates. Anyone else notice this? …

In-Game Ads Losing Their Luster?

In-game ads are on the decline. According to a survey by Forrester Research just 18% of marketers are using in-game ads . Last year, 24% of respondents said they were using in-game marketing. Given all of the hoopla over the game …

Shorty: In-Game Advertising

Is in-game advertising a big deal? I really don’t see it being such a huge deal, unless everytime I turn around I see an Axe billboard. In some games, advertising really isn’t very apparent, and can even make a game seem more realistic …

Why is the game industry exploding?

But gradually subscriptions and then in-game advertising came along. Then premier membership levels on free games and micro payments for in-game items. So now there are lots of ways to make money. And that money gets invested back into …

Game Alert – Update on games and gaming

Let’s monetise! You could always put your game up on your own site, with google adsense, Kontera or any other website advertising scheme. You’ll need to be sure you have a lot of traffic for this one, but it may prove the most popular if your game is a … FrozenHaddock – http://frozenhaddock.co.uk/ GameSetNetwork: It’s [...]

Google, your move!

[tag]Google [/tag]makes another move: it’s [tag]gamevertising [/tag]initiative will see the daylight before the end of the month. Earlier this year Google bought Adscape, an [tag]in-game advertising[/tag] company, for $23 million. Google will first launch a beta test with Redwood City, California-based casual gaming startup Bunchball Games by embedding “video-type” pre-roll and mid-roll gamevertising ads in [...]