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	<title>In-game marketing news &#187; gamevertising</title>
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	<link>http://www.gamevertising.com</link>
	<description>Gamevertising on its way up</description>
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		<title>Gamevertising Ethics</title>
		<link>http://www.gamevertising.com/gamevertising-ethics/</link>
		<comments>http://www.gamevertising.com/gamevertising-ethics/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 10:42:00 +0000</pubDate>
		<dc:creator>dollar_Bill</dc:creator>
				<category><![CDATA[The idea]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[in-game advertising]]></category>
		<category><![CDATA[new-business]]></category>
		<category><![CDATA[predictions]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=2825</guid>
		<description><![CDATA[As developers and publishers look to new business models and ways for funding games in-game advertising is attracting a greater amount of interest and investment in both the console and PC space. If the predictions of Nvidia VP Roy ... ]]></description>
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		<title>Ex-GDC Boss Rips In-Game Ads</title>
		<link>http://www.gamevertising.com/ex-gdc-boss-rips-in-game-ads/</link>
		<comments>http://www.gamevertising.com/ex-gdc-boss-rips-in-game-ads/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 10:20:00 +0000</pubDate>
		<dc:creator>PlaYo</dc:creator>
				<category><![CDATA[The idea]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[in-game ads]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=2819</guid>
		<description><![CDATA[No longer required to put a positive spin on things, Moledina showed research that suggested in-game ads could not provide enough revenue to support AAA-level titles, only casual games. Worse, Moledina said that his advertising contacts ... ]]></description>
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		<title>NBC goes Grey</title>
		<link>http://www.gamevertising.com/nbc-goes-grey/</link>
		<comments>http://www.gamevertising.com/nbc-goes-grey/#comments</comments>
		<pubDate>Sat, 13 Sep 2008 15:29:16 +0000</pubDate>
		<dc:creator>dollar_Bill</dc:creator>
				<category><![CDATA[New moves]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[greystripe]]></category>
		<category><![CDATA[mobile-game-titles]]></category>
		<category><![CDATA[social-networking]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=889</guid>
		<description><![CDATA[Greystripe’s ad -supported games will also offer advertisers an opportunity to reach consumers with highly engaging, measurable in-game ads . “NBCU has made a strategic commitment to offer the highest quality mobile content and cutting ... ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Even Forbes Sees Potential for Google as Game Publisher</title>
		<link>http://www.gamevertising.com/forbes-google-as-game-publisher/</link>
		<comments>http://www.gamevertising.com/forbes-google-as-game-publisher/#comments</comments>
		<pubDate>Sat, 13 Sep 2008 12:12:09 +0000</pubDate>
		<dc:creator>nuMMiX</dc:creator>
				<category><![CDATA[Google moves]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=951</guid>
		<description><![CDATA[Morris points out that Google hit potential game territory with Google Lively, an avatar-based social site that we previously reported on in July, and with the company's acquisition of in-game advertising firm Adscape in March of 2007. ... ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>In-game advertising through updates?</title>
		<link>http://www.gamevertising.com/in-game-advertising-through-updates/</link>
		<comments>http://www.gamevertising.com/in-game-advertising-through-updates/#comments</comments>
		<pubDate>Sat, 13 Sep 2008 10:47:26 +0000</pubDate>
		<dc:creator>dollar_Bill</dc:creator>
				<category><![CDATA[The idea]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[gaming]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=941</guid>
		<description><![CDATA[Now I've never really cared about in-game advertising a whole lot, but this just seems too strange to me. I mean, I've never heard of a game company putting adverstisments in their games through updates. Anyone else notice this? ... ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Analysts: Google As Game Publisher?</title>
		<link>http://www.gamevertising.com/analysts-google-as-game-publisher/</link>
		<comments>http://www.gamevertising.com/analysts-google-as-game-publisher/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 07:03:02 +0000</pubDate>
		<dc:creator>dollar_Bill</dc:creator>
				<category><![CDATA[Google moves]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[publisher]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=614</guid>
		<description><![CDATA[As part of the regular Game On column, Forbes’ Chris Morris points to social interaction site Google Lively and the acquisition of in-game advertising company Adscape as evidence of the company’s interest in the market. ... ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>In-Game Ads Losing Their Luster?</title>
		<link>http://www.gamevertising.com/in-game-ads-losing-their-luster/</link>
		<comments>http://www.gamevertising.com/in-game-ads-losing-their-luster/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 08:44:03 +0000</pubDate>
		<dc:creator>nuMMiX</dc:creator>
				<category><![CDATA[well]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[in-game ads]]></category>
		<category><![CDATA[in-game advertising]]></category>
		<category><![CDATA[in-game marketing]]></category>
		<category><![CDATA[video game advertising]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=376</guid>
		<description><![CDATA[ In-game ads are on the decline. According to a survey by Forrester Research just 18% of marketers are using in-game ads . Last year, 24% of respondents said they were using in-game marketing. Given all of the hoopla over the game ... ]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Thoughts on in-game advertising</title>
		<link>http://www.gamevertising.com/thoughts-on-in-game-advertising/</link>
		<comments>http://www.gamevertising.com/thoughts-on-in-game-advertising/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 07:41:07 +0000</pubDate>
		<dc:creator>nuMMiX</dc:creator>
				<category><![CDATA[The idea]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[in-game ad network]]></category>
		<category><![CDATA[virtual worlds]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=416</guid>
		<description><![CDATA[One of the hot new ways to make money with games and virtual worlds is advertising . Or at least that's what a lot of companies want all game developers to believe. If visit website of any of the in-game ad network providers such as IGA ... ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>In game ads for Google</title>
		<link>http://www.gamevertising.com/in-game-ads-for-google/</link>
		<comments>http://www.gamevertising.com/in-game-ads-for-google/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 07:00:10 +0000</pubDate>
		<dc:creator>dollar_Bill</dc:creator>
				<category><![CDATA[Google moves]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=219</guid>
		<description><![CDATA[Google continues to follow users attention by working on an in-game advertising engine that will extend the company’s reach to the non-web world. After radio and newspaper, the search giant continues to work towards being the one stop ... ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shorty: In-Game Advertising</title>
		<link>http://www.gamevertising.com/shorty-in-game-advertising/</link>
		<comments>http://www.gamevertising.com/shorty-in-game-advertising/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 15:58:12 +0000</pubDate>
		<dc:creator>nuMMiX</dc:creator>
				<category><![CDATA[The idea]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/?p=352</guid>
		<description><![CDATA[Is in-game advertising a big deal? I really don’t see it being such a huge deal, unless everytime I turn around I see an Axe billboard. In some games, advertising really isn’t very apparent, and can even make a game seem more realistic ... ]]></description>
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