Morris points out that Google hit potential game territory with Google Lively, an avatar-based social site that we previously reported on in July, and with the company’s acquisition of in-game advertising firm Adscape in March of 2007. …
Now I’ve never really cared about in-game advertising a whole lot, but this just seems too strange to me. I mean, I’ve never heard of a game company putting adverstisments in their games through updates. Anyone else notice this? …
Massive, Microsoft’s in-game ad agency, recently hooked up with Ubisoft to place ads for Paramount’s film ‘Tropic Thunder’ in Tom Clancy’s Rainbow Six: Vegas 2. As in-game ads continue to proliferate alongside increasing development …
Sources close to the matter said that the company has developed an in-game advertising technology that allows it to insert video ads into games. In demos of the technology, a game character can introduce a video ad, saying something …
But gradually subscriptions and then in-game advertising came along. Then premier membership levels on free games and micro payments for in-game items. So now there are lots of ways to make money. And that money gets invested back into …
My feeling is, game designs don’t need to this drastic to have the whole in-game advertising thing working for them. It would be a horrendous mistake to have advertisements inside the game that degrade gameplay.
