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	<title>In-game marketing newsgame-related advertising &#187; In-game marketing news</title>
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	<description>Gamevertising on its way up</description>
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		<title>Google, your move!</title>
		<link>http://www.gamevertising.com/google-goes-gamevertising/</link>
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		<pubDate>Sat, 10 Nov 2007 12:29:38 +0000</pubDate>
		<dc:creator>PlaYo</dc:creator>
				<category><![CDATA[New moves]]></category>
		<category><![CDATA[game-related advertising]]></category>
		<category><![CDATA[gamevertising]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[in-game ads]]></category>
		<category><![CDATA[in-game advertising]]></category>

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		<description><![CDATA[[tag]Google [/tag]makes another move: it&#8217;s [tag]gamevertising [/tag]initiative will see the daylight before the end of the month. Earlier this year Google bought Adscape, an [tag]in-game advertising[/tag] company, for $23 million. Google will first launch a beta test with Redwood City, California-based casual gaming startup Bunchball Games by embedding “video-type” pre-roll and mid-roll gamevertising ads in [...]]]></description>
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