In-game advertising

Game Alert - Shooting game ads… the next gaming hype?

Add comment August 22nd, 2008

Gamers can Shoot Down Mercenaries 2 Ads
1UP.com - New York,NY,USA
By Shawn Sines, 08/20/2008 When is in-game advertising not quite so annoying? When you can destroy ads at will; and Mercenaries 2: World in Flames will …

Double Fusion Strengthens Management Team
(M2 - 10 Meters)
Independent in-game advertising company Double Fusion has strengthened its management team with a promotion and two new hires in finance and business development. Julie Shumaker, Double Fusion’s current Senior VP of …

In game ads
By laurent
Google continues to follow users attention by working on an in-game advertising engine that will extend the company’s reach to the non-web world. After radio and newspaper, the search giant continues to work towards being the one stop …

Thoughts on Warhammer Online
By Rohan(Rohan)
Keen has a really good video showing off an in-game siege. It looks very exciting. On the other hand, you can’t help but notice that everyone is pretty much in the same position at the end of the video that they were in at the start of …

Facts and figures about the future of gamevertising

Add comment September 18th, 2007

The hottest new trend in [tag]marketing [/tag]is [tag]video game advertising[/tag]. These are also called [tag]advergames[/tag]. People look at the ads while playing a game. And while they might not be fully aware of it, their subliminal brain registers the [tag]advertising messages[/tag] in full. Contrary to classic media, you are 100% sure people will see the messages while playing an[tag]advergame[/tag]. And the money that is generated by it will surely make the world go ’round.
OK, this is some publicity for a company that sells [tag]video game ads[/tag], but nevertheless it’s worth watching because of the facts and figures that apply to the [tag]gamevertising [/tag]world in the near future.