Massive, Microsoft’s in-game ad agency, recently hooked up with Ubisoft to place ads for Paramount’s film ‘Tropic Thunder’ in Tom Clancy’s Rainbow Six: Vegas 2. As in-game ads continue to proliferate alongside increasing development …
During the keynote address at the second annual Advertising in Games conference in New York, Massive Inc. CEO Mitch Davis predicted that in-game ad spending would land somewhere between $1.6 billion and $1.8 billion in the US by 2010, …
But gradually subscriptions and then in-game advertising came along. Then premier membership levels on free games and micro payments for in-game items. So now there are lots of ways to make money. And that money gets invested back into …
IndianTelevision comes up with a very good analysis of the current position and interest of in-game advertising as process of building brand awareness and explores on various methodologies used by today’s advertising agencies to …
Hey marketers and investors: You know those nagging doubts you’ve been having about the prospects of ” in-game advertising ” — once hailed as the ad biz’ next big thing? Ignore them! Putting an electronic billboard in the middle of …
