August 17th, 2008
Let’s monetise!
You could always put your game up on your own site, with google adsense, Kontera or any other website advertising scheme. You’ll need to be sure you have a lot of traffic for this one, but it may prove the most popular if your game is a …
FrozenHaddock - http://frozenhaddock.co.uk/
GameSetNetwork: It’s The Darn Weekend
“IGA Worldwide’s Ed Bartlett told attendees at the Edinburgh Interactive Festival that in-game ad companies like his own are neither “spyware” nor “evil,” and advocated for the importance of advertising in an environment where …
GameSetWatch - http://www.gamesetwatch.com/
Innovations Driving the Future of Connected Games
Robert: Figuring out pre-roll and post roll advertising has opened up free ad supported games. Another breakthrough is the social network sites that allow game developers to reach very large audiences. Jason: VMK had to shut itself off …
download itunes redux - http://download-itunes-redux.blogspot.com/
Tales from the hood
… attendees at the Edinburgh Interactive Festival that in-game ad companies like his own are neither “spyware” nor “evil,” and advocated for the importance of advertising in an environment where development costs just keep going up.” …
The Calico Cat - http://thecalicocat.blogdir.it/
November 24th, 2007
AOL has launched a [tag]video ticker[/tag] for [tag]advertising [/tag]within videos on its site. It’s somewhat similar to what Google and others already offer. A transparant banner is displayed at the bottom of the streaming videos. It appears 10 seconds into the video and remains for 15 seconds. If the viewer doesn’t click on it, the ad disappears. If a click occurs, a new video or Flash ad appears on the video player, which can later be restarted by clicking on a text link at the bottom of the window.
This again is a means to explore new ways of advertising. And it proves that the major players in the advertising market are serious about their attempts to establish a characteristic “[tag]advertising culture[/tag]” in new media. Unlike [tag]gamevertising[/tag], it is pretty annoying to have a ticker at the bottom of your video.
More on this subject: here. You can read the press release of AOL here.
February 5th, 2007
In the [tag]gamevertising business[/tag], nothing is for free. You get a game, you get the ads. You don’t want the ads? You pay for the game. Fair deal? Probably yes, because it costs development time and hosting space to bring the game to you. Maybe no, when the [tag]game [/tag]is a real gamevertising game, built around a product or a brand. In that case the purpose of the game is to incite you to buy that product, just as it is the case with classic [tag]advertising[/tag]: you do not pay for the ads you read, no?
In the second case there are no annoying ads, since you play with the product itself. Think of it as a Minesweeper with your favorite popping candies instead of mines. Sometimes new games are designed, mostly on older themes varying from checkers to pac-man. Most of them are real fun, because of their nice design.
