Game Alert – Gamevertising News cont’d
Havas Digital Puts On Its Game Face SHOOT Online (subscription) – Westport,CT,USA Advertising in video games can be broken down into two broad categories: advergaming and in-game advertising. Advergames are commissioned or sponsored by a … In-Game Advertising Requires Realism, Of A Sort MediaPost Publications – New York,USA “The nice thing about product placement in a game is that you don’t think of it as advertising, [...]
