Game Alert – Gamevertising News cont’d
Havas Digital Puts On Its Game Face
SHOOT Online (subscription) – Westport,CT,USA
Advertising in video games can be broken down into two broad categories: advergaming and in-game advertising. Advergames are commissioned or sponsored by a …
In-Game Advertising Requires Realism, Of A Sort
MediaPost Publications – New York,USA
“The nice thing about product placement in a game is that you don’t think of it as advertising, because you’re just doing [...]
