In-game marketing news

Examine the Fast Moving Video Games Industry of the United States Business Wire (press release) – San Francisco,CA,USA Mobile phone gaming has also taken hold via new generation of game-friendly phones. Only PC game sales have slowed, as console gaming and video piracy … Fuel Games Announces Branded Entertainment and AdverGaming … MarketWatch – USA [...]

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Havas Digital Puts On Its Game Face SHOOT Online (subscription) – Westport,CT,USA Advertising in video games can be broken down into two broad categories: advergaming and in-game advertising. Advergames are commissioned or sponsored by a … In-Game Advertising Requires Realism, Of A Sort MediaPost Publications – New York,USA “The nice thing about product placement in a game is that you don’t think of it as advertising, [...]

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