In-game marketing news

Examine the Fast Moving Video Games Industry of the United States
Business Wire (press release) – San Francisco,CA,USA
Mobile phone gaming has also taken hold via new generation of game-friendly phones. Only PC game sales have slowed, as console gaming and video piracy …
Fuel Games Announces Branded Entertainment and AdverGaming …
MarketWatch – USA
Fuel’s diverse holdings include interests [...]

Tags: New moves by PlaYo
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Havas Digital Puts On Its Game Face
SHOOT Online (subscription) – Westport,CT,USA
Advertising in video games can be broken down into two broad categories: advergaming and in-game advertising. Advergames are commissioned or sponsored by a …
In-Game Advertising Requires Realism, Of A Sort
MediaPost Publications – New York,USA
“The nice thing about product placement in a game is that you don’t think of it as advertising, because you’re just doing [...]

Tags: The idea by PlaYo
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