Study: Placement and design key to in-game ad success …
Posted on August 30th, 2009 by dollar_Bill
If advertisers adhere to a few rules, in-game advertising is an effective channel via which to target the growing number of gamers from a wide range of age groups, found recent research from gamematrix and the University of Offenburg.
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Study: Placement and design key to in-game ad success …
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