Study: Latinas Are Technically Savvy, Brand-Loyal ‘Chief Household Officers’
Posted on October 7th, 2010 by dollar_Bill
NEW YORK (AdAge.com) — Two Hispanic media companies have partnered to tell marketers what Latinas want in an in-depth survey and video ethnographies that explore everything from Latinas' financial worries to their brand-bursting refrigerators and bathroom vanities.
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Study: Latinas Are Technically Savvy, Brand-Loyal ‘Chief Household Officers’
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