Study Finds Online Gaming Tops TV in Advertising Effectiveness …
Posted on April 1st, 2010 by PlaYo
Added Cohen, “In addition, over 80% correctly linked Zappos.com as the advertiser who allowed them to play the game for free. And, 56% had a more favorable impression of Zappos.com because of their in-game advertising trade-off for free …
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Study Finds Online Gaming Tops TV in Advertising Effectiveness …
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