Sony, Activision CEOs skeptical of in-game advertising
Posted on September 30th, 2009 by nuMMiX
At the World Economic Forum in Davos, Switzerland, Activision Blizzard CEO Bobby Kotick and Sony Group CEO Howard Stringer have expressed doubts over the marketable future of in-game advertising , arguing against the assumption that this …
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Sony, Activision CEOs skeptical of in-game advertising
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