RockYou’s Deal of the Day: High-Conversion CPE Ads for Social Games
Posted on March 10th, 2010 by PlaYo
DOTD is based on CPE, or Cost Per Engagement ads. RockYou says that DOTD is “social gaming’s first brand-sponsored” CPE in-game ad solution. Advertisers set an action to be completed — e.g., watch a video, download a coupon, …
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RockYou’s Deal of the Day: High-Conversion CPE Ads for Social Games
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