In-game marketing news

And Screen Digest aren’t predicting big things for in-game advertising either, saying only 1.5% of global ad spend will be on the format in ... >>>

Why are so many of our major industries in trouble, beyond the current economic meltdown? Al Ries and I recently wondered why marketing ... >>>

To be a media person these days it to constantly struggle with not only knowing too much but knowing what to do once you know too much — ... >>>

According to analysts at Citigroup, the in-game advertisement market should reach $1 billion USD in revenue by 2014, marking a 40 percent growth ... >>>

The Internet Advertising Bureau have announced plans to form a Game Advertising Council and release a list of In-Game Advertising Measurement ... >>>

One of my favorite parts of the Cannes Cyber Lions is the ability to view the full entries that were submitted for the winners. These entries are ... >>>

But yeah In-game advertising is pretty non existent here. Ultimately these IAB guys need to find out what they can get advertised over here. For ... >>>

A few weeks ago, this tweet crossed my path: “agency advising on digital branding that isn't active in the digital space is like a ... >>>

In-Game Advertising Measurement, Releases New Guidelines for Public Comment Brings Clarity to Emerging Interactive Advertising Platform SAN ... >>>

Build a business model while respecting your users: Independent research has shown that most users do not have a negative opinion of in-game ... >>>

In-game ads are flexible and reach out to an engaged audience who like and want the ads in-game with 68% of gamers saying ads made games more ... >>>

Well while you have an internal debate about that one, the one place that marketeers are focusing on more and more is in-game advertising . Both ... >>>

LONDON – Brands wishing to target affluent, young opinion formers in a clutter-free environment should experiment with in-game advertising , ... >>>

Both studies stated that they saw growth in areas like downloadable games, MMO titles and others as reasons for the increase in revenues. In-game ... >>>

BTL Advergaming comprises of recruitment tools like In-game advertising , militiamen and edutainment. Usually the mascot of the particular company ... >>>

Hundreds of millions of games are played each month, and advertising agencies will be happy to help you make money off those viewers. Most in-game ... >>>

To establish a common methodology for counting impressions and to simplify the process of buying and selling in-game advertising , the Interactive ... >>>

that they have higher than average income (knew that, if they can afford the consoles they’re on an above average income) and – ... >>>

There’s still a solid racing experience here, and the online component of the Xbox 360 is quite good; but the game’s premise is ... >>>

TheInteractive Advertising Bureau (IAB) is compiling a common methodologyfor in-game advertising measurement. Areas it hopes to unify includehow ... >>>

The fact is, for now, Cannes still matters; awards still matter. Simply, awards are a marketing tool, for individuals and for companies. ... >>>

Commoditization may be the biggest threat facing agencies and media companies today — yet we hear precious little about it, and few can ... >>>

13 Responses to “Google AdSense for Games: In-Game Advertising ”. adrianTNT Says: October 8th, 2008 at 4:30 am. I think this wont work, usually ... >>>

13 Responses to “Google AdSense for Games: In-Game Advertising ”. adrianTNT Says: October 8th, 2008 at 4:30 am. I think this wont work, usually ... >>>

I did find some of the courses had too many spots where you could drive your kart off the edge of a cliff, and there seemed to be quite a bit of ... >>>