Game Alert - Video games and advergaming

Add comment August 22nd, 2008 04:12pm PlaYo

Examine the Fast Moving Video Games Industry of the United States
Business Wire (press release) - San Francisco,CA,USA
Mobile phone gaming has also taken hold via new generation of game-friendly phones. Only PC game sales have slowed, as console gaming and video piracy

Fuel Games Announces Branded Entertainment and AdverGaming
MarketWatch - USA
Fuel’s diverse holdings include interests in game development, video production, sound design, social media, and mobile marketing.

Game Alert - Shooting game ads… the next gaming hype?

Add comment August 22nd, 2008 04:12pm PlaYo

Gamers can Shoot Down Mercenaries 2 Ads
1UP.com - New York,NY,USA
By Shawn Sines, 08/20/2008 When is in-game advertising not quite so annoying? When you can destroy ads at will; and Mercenaries 2: World in Flames will

Double Fusion Strengthens Management Team
(M2 - 10 Meters)
Independent in-game advertising company Double Fusion has strengthened its management team with a promotion and two new hires in finance and business development. Julie Shumaker, Double Fusion’s current Senior VP of

In game ads
By laurent
Google continues to follow users attention by working on an in-game advertising engine that will extend the company’s reach to the non-web world. After radio and newspaper, the search giant continues to work towards being the one stop

Thoughts on Warhammer Online
By Rohan(Rohan)
Keen has a really good video showing off an in-game siege. It looks very exciting. On the other hand, you can’t help but notice that everyone is pretty much in the same position at the end of the video that they were in at the start of

Gamevertising revenues over $800 million in 2007

Add comment August 21st, 2008 05:46am PlaYo


Report: Online Pushes PC Game Industry to $10.7B in 2007

Digital Media Wire - Los Angeles,CA,USA

Sales of digitally distributed games were nearly $2 billion, while advertising revenues — generated by in-game ads, portals and websites — were $800

Game Alert - The need for cross media games

Add comment August 21st, 2008 03:28am PlaYo


Designing Cross Media Games

devices such as mobile phones stress the physical presence of the. player. The game design of a cross media game needs to make

Mochi Media and Cyworld US

Add comment August 20th, 2008 01:53pm PlaYo

Cyworld Taps Mochi Media for Online Games Content, New Ad-Based
Earthtimes (press release) - London,UK
SAN FRANCISCO, CA — 08/20/08 — Mochi Media, the world’s largest online games advertising network, announced today a partnership with Cyworld US,

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