In-game marketing news

I'm a changed person, thanks to this recession. I eat more meals at home and actually pay attention to the price of groceries. Living on my ... >>>

Advertisers will have the option to sign on for traditional ad units, expandable rollover ads , video ads , branded ad “skins” on the ESPN ... >>>

It seems only logical that Silverlight support will also be available for in-game advertising as well, but I’m still waiting to hearing back ... >>>

Now that we’re beginning to see the makings of a demand for advertising in games, the question becomes: how exactly does one measure the ... >>>

As for more general trends, Pachter noted that the recent growth in the in-game advertising market has stalled. He also labeled the mobile phone ... >>>

It’s a bit of a grey area, as in-game advertising isn’t allowed in Australia (eg. BF2142 billboards). I wonder if that will be enough ... >>>

Rochelle Newman-Carrasco has joined Walton/Isaacson to lead the agency's Hispanic-marketing division. She will be based in the Los Angeles ... >>>

A couple of years ago I was wowed by a smart banner from Orbitz that knew where I was flying.? Just came across a very similar executioin from ... >>>

T he Online Publishers Association has created three new ad units that rolled out this morning. These units include: The Fixed Panel : 336 wide x ... >>>

The Obama campaign is running only on the Xbox 360 version of the game , given that it was handled by Microsoft-owned in-game ad firm Massive ... >>>

The vast majority of Flash games make money through ads or sponsorships or both. Originally, sponsorship was the main way for developers to make ... >>>

This is pretty funny. Brian Carlock is a creative director with an undisclosed agency in an undisclosed city. He re-designed and re-purposed this ... >>>

The Seoul-based Epic Games Korea will sell the Unreal Engine 3 to developers in the region. The office will be headed up by Ray Park, who ... >>>

The Seoul-based Epic Games Korea will sell the Unreal Engine 3 to developers in the region. The office will be headed up by Ray Park, who ... >>>

The Seoul-based Epic Games Korea will sell the Unreal Engine 3 to developers in the region. The office will be headed up by Ray Park, who ... >>>

Advertising to sales ratios by industry Data provided by Schonfeld & Associates http://www.saibooks.com Ye… More: Advertising to sales ... >>>

The Seoul-based Epic Games Korea will sell the Unreal Engine 3 to developers in the region. The office will be headed up by Ray Park, who ... >>>

Epic Games Korea will be led by Ray Park, formerly the business and strategy development manager for Microsoft’s in-game advertising company, ... >>>

Beyond 2011, revenues from non-traditional sources — online games, casual games, mobile phone games, downloadable content, and in-game ... >>>

Epic Games Korea will be led by Ray Park, formerly the business and strategy development manager for Microsoft’s in-game advertising company, ... >>>

Ray Park, who was previously the business and strategy development manager of Microsoft’s dynamic in-game advertising network Massive, will ... >>>

And Screen Digest aren’t predicting big things for in-game advertising either, saying only 1.5% of global ad spend will be on the format in ... >>>

Why are so many of our major industries in trouble, beyond the current economic meltdown? Al Ries and I recently wondered why marketing ... >>>

To be a media person these days it to constantly struggle with not only knowing too much but knowing what to do once you know too much — ... >>>

According to analysts at Citigroup, the in-game advertisement market should reach $1 billion USD in revenue by 2014, marking a 40 percent growth ... >>>