No annoying ads, please

February 5th, 2007

In the [tag]gamevertising business[/tag], nothing is for free. You get a game, you get the ads. You don’t want the ads? You pay for the game. Fair deal? Probably yes, because it costs development time and hosting space to bring the game to you. Maybe no, when the [tag]game [/tag]is a real gamevertising game, built around a product or a brand. In that case the purpose of the game is to incite you to buy that product, just as it is the case with classic [tag]advertising[/tag]: you do not pay for the ads you read, no?

In the second case there are no annoying ads, since you play with the product itself. Think of it as a Minesweeper with your favorite popping candies instead of mines. Sometimes new games are designed, mostly on older themes varying from checkers to pac-man. Most of them are real fun, because of their nice design.

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Entry Filed under: The idea



2 Comments Add your own

  • 1. imagame  |  September 18th, 2007 at 9:58

    Interesting blog, congratulations!
    There are several different areas in the gamevertising markets, and so it is possible to distinguish some distinct players in each one. In imagame you can find 4 main areas in the gamevertising world and in the advergaming market. (If you want to see that in detail you can access http://blog.imagame.com)

  • 2. The future of in-game adv&hellip  |  November 20th, 2007 at 15:20

    [...] - and unlike with television or magazines - players are not easily annoyed by the game ads, as long as they are well placed in the game. When you go to a supermarket, grab some food, make [...]

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