News: EA to ditch in-game ad partners and sell direct
Posted on March 12th, 2010 by nuMMiX
Electronic Arts is to drop in-game advertising partners IGA Worldwide and Massive Inc. and sell its ads in-house. According to a report by digital marketing site clickz, the publisher held an event in New York earlier this week where it …
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News: EA to ditch in-game ad partners and sell direct
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