IAB Releases Final In-Game Advertising Measurement Guidelines …
Posted on September 23rd, 2009 by PlaYo
To bring clarity to the process of buying and selling in-game advertising and to establish a standard methodology for counting impressions, the Interactive Advertising Bureau (IAB) today released, after a 30-day public comment period, …
Read the rest here:
IAB Releases Final In-Game Advertising Measurement Guidelines …
Discussion Area - Leave a Comment