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Google about to launch AdSense for Games

Google adsenseGoogle has been quietly testing its “AdSense for Games” product for months. This according to sources is an in-game advertising technology that allows it to insert video ads into games.

Sources close to the matter said that the company has developed a new in-game advertising technology. In demos of the technology, a game character can introduce a video ad, saying something like, “And now, a word from our sponsor,” before showing a short video at the end of a sequence in a game. Since testing has been going on for some time, Google could launch the technology fairly quickly, if it so chooses.

The whole story on VentureBeat…

 

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