In-game advertising

[tag]Gamevertising[/tag] can improve [tag]game design[/tag], that is the remarkable conclusion of [tag]in-game advertising[/tag] agency DoubleFusion . Ads in games can be tracked. This tracking gives information about the behaviour of the gamers and reveals which areas in the game are more trafficked than others. The technique seems somewhat similar to eyetracking.

Designers will know what areas of a virtual world are popular, allowing then to focus the game around these spots or making them more attractive. Possibly it also shows where gamevertising is annoying the gamer. By taking these facts into account game design will improve, according to the agency.