Game Alert – Gamevertising News cont’d
Havas Digital Puts On Its Game Face
SHOOT Online (subscription) – Westport,CT,USA
Advertising in video games can be broken down into two broad categories: advergaming and in-game advertising. Advergames are commissioned or sponsored by a …
In-Game Advertising Requires Realism, Of A Sort
MediaPost Publications – New York,USA
“The nice thing about product placement in a game is that you don’t think of it as advertising, because you’re just doing what’s natural in the game,” Edery …
In-Game Advertising Reaching New Levels
ClickZ News – New York,NY,USA
Making this advertising opportunity even more desirable, recent research suggests players welcome in-game ads. According to a GameSpot article, video gamers …
NetEase Q2 2008 Earnings Call Transcript
Seeking Alpha – New York,NY,USA
The revenue from Fantasy Westward Journey continued to grow as a result of new designs and features introduced since late September 2007 and certain in-game …
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