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	<title>In-game marketing news</title>
	<link>http://www.gamevertising.com</link>
	<description>Gamevertising on its way up</description>
	<lastBuildDate>Thu, 11 Mar 2010 18:30:09 +0000</lastBuildDate>
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		<title>Gaming PC Web » PC Games &#124; Football Superstars</title>
		<description><![CDATA[It’s not just the players getting involved either as lucrative in-game advertising deals with the likes of Nokia, PUMA and Reebok have secured the game’s future as a free-to-play fixture in the sporting calendar. ... ]]></description>
		<link>http://www.gamevertising.com/gaming-pc-web-%c2%bb-pc-games-football-superstars/</link>
			</item>
	<item>
		<title>Football Superstars &#124; KIJO</title>
		<description><![CDATA[It's not just the players getting involved either as lucrative in-game advertising deals with the likes of Nokia, PUMA and Reebok have secured the game's future as a free-to-play fixture in the sporting calendar. ... ]]></description>
		<link>http://www.gamevertising.com/football-superstars-kijo/</link>
			</item>
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		<title>EA to Ditch Massive and IGA, Will Sell In-Game Ads Direct &#124; Video &#8230;</title>
		<description><![CDATA[EA to Ditch Massive and IGA, Will Sell In-Game Ads Direct Game publisher held its first upfront event in New York this week, pitching its range of new titles.]]></description>
		<link>http://www.gamevertising.com/ea-to-ditch-massive-and-iga-will-sell-in-game-ads-direct-video/</link>
			</item>
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		<title>YAB Review: N.O.V.A. &#124; Ypulse</title>
		<description><![CDATA[Weapons look great and as high tech as they are supposed to, and the use of lighting makes the environments really pop. N.O.V.A sets a new standard for mobile game graphics. There is no in-game advertising . What'd you think? ...]]></description>
		<link>http://www.gamevertising.com/yab-review-n-o-v-a-ypulse/</link>
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		<title>OMMA Global 2010 San Francisco – Microsoft Speaker Line Up &#8230;</title>
		<description><![CDATA[Creative Frontiers of In-game Advertising - Time: 2:00pm - Speaker: Chuck Frizelle. Revenue to the In-Box: Getting More Value from Publishers' Email Programs - Time: 2:45pm - Speaker: Jeff Lanctot. Social Media Marketing Doesn't Have to ...]]></description>
		<link>http://www.gamevertising.com/omma-global-2010-san-francisco-%e2%80%93-microsoft-speaker-line-up/</link>
			</item>
	<item>
		<title>FT.com &#124; Tech Blog &#124; Microsoft has iPhone ad ambitions</title>
		<description><![CDATA[No Microsoft games are available, but the new head of Massive, its in-game advertising acquisition, has designs on selling ads on the iPhone, both inside and outside games. “Apple doesn’t have an ad platform,” JJ Richards (pictured) ... ]]></description>
		<link>http://www.gamevertising.com/ftcom-tech-blog-microsoft-has-iphone-ad-ambitions/</link>
			</item>
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		<title>EA shifting ad sales in-house starting with Madden NFL 11 &#8230;</title>
		<description><![CDATA[EA's been keen on in-game advertising since 2006, and, two years ago, signed a pretty big deal with in-game ad provider Massive. Apparently, though, EA won't be re-upping that agreement. As Mediaweek reports, the publisher has instead ...]]></description>
		<link>http://www.gamevertising.com/ea-shifting-ad-sales-in-house-starting-with-madden-nfl-11/</link>
			</item>
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		<title>EA shifting ad sales in-house starting with Madden NFL 11 &#124; Gaming &#8230;</title>
		<description><![CDATA[As Mediaweek reports, the publisher has instead decided to take it upon itself to coordinate in-game ad sales starting with Madden NFL 11 . Elizabeth Harz from EA's global media sales division says it's basically a situation in which EA ...]]></description>
		<link>http://www.gamevertising.com/ea-shifting-ad-sales-in-house-starting-with-madden-nfl-11-gaming/</link>
			</item>
	<item>
		<title>EA shifting ad sales in-house starting with Madden NFL 11 &#8212; Joystiq</title>
		<description><![CDATA[EA's been keen on in-game advertising since 2006, and, two years ago, signed a pretty big deal with in-game ad provider Massive. Apparently, though, EA won't be re-upping that agreement. As Mediaweek reports, the publisher has instead ...]]></description>
		<link>http://www.gamevertising.com/ea-shifting-ad-sales-in-house-starting-with-madden-nfl-11-joystiq/</link>
			</item>
	<item>
		<title>Big Moves Being Made To Make Mobile Gaming Platform Agnostic &#8230;</title>
		<description><![CDATA[It's no secret that in-game advertising is going to be a massive industry, with revenues of $971 million predicted for 2011. Adding mobile into the mix suddenly makes those in-game brand advertisement/experiences actionable. ...]]></description>
		<link>http://www.gamevertising.com/big-moves-being-made-to-make-mobile-gaming-platform-agnostic/</link>
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