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One Response to “Eyetracking and the effectiveness of in-game ads”

1. Gamevertising can improve game design | In-game advertising // Nov 27, 2007 at 12:39

   [...] Gamevertising can improve game design, that is the remarkable conclusion of in-game advertising agency DoubleFusion . Ads in games can be tracked. This tracking gives information about the behaviour of the gamers and reveals which areas in the game are more trafficked than others. The technique seems somewhat similar to eyetracking. [...]