EA shifting ad sales in-house starting with Madden NFL 11 — Joystiq
Posted on March 11th, 2010 by dollar_Bill
EA’s been keen on in-game advertising since 2006, and, two years ago, signed a pretty big deal with in-game ad provider Massive. Apparently, though, EA won’t be re-upping that agreement. As Mediaweek reports, the publisher has instead …
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EA shifting ad sales in-house starting with Madden NFL 11 — Joystiq
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