In-game marketing newsDebating the Merits of a Clean Shave Boosts Gillette in India

Debating the Merits of a Clean Shave Boosts Gillette in India

Posted on October 24th, 2011 by dollar_Bill

This year's Festival of Media, held in Valencia, Spain, honored effective media campaigns from around the globe. In the next few weeks, MediaWorks will take a look at some of the winners, illuminating the insights behind the campaigns and why they worked. This week's case study, from MediaCom for Gillette in India, was the People's Choice Winner.