Claim: In-Game Ads ‘Fit’ in Games, are Effective
Posted on August 31st, 2010 by PlaYo
IGA Worldwide’s in the business of in-game advertising , of course, and the figures it cites are its own. But according to their research, gamers respond to ads a lot more favourably than some would believe.
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Claim: In-Game Ads ‘Fit’ in Games, are Effective
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