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	<title>In-game marketing newsUncategorized &#187; In-game marketing news</title>
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	<description>Gamevertising on its way up</description>
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		<title>Why is the game industry exploding?</title>
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		<pubDate>Sun, 07 Sep 2008 15:55:55 +0000</pubDate>
		<dc:creator>nuMMiX</dc:creator>
				<category><![CDATA[The idea]]></category>
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		<description><![CDATA[But gradually subscriptions and then in-game advertising came along. Then premier membership levels on free games and micro payments for in-game items. So now there are lots of ways to make money. And that money gets invested back into ... ]]></description>
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		<title>Nescafé executes in-game advertising campaign</title>
		<link>http://www.gamevertising.com/nescafe-executes-in-game-advertising-campaign/</link>
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		<pubDate>Sun, 07 Sep 2008 12:50:58 +0000</pubDate>
		<dc:creator>nuMMiX</dc:creator>
				<category><![CDATA[New moves]]></category>
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		<description><![CDATA[Nestlé is going to be running an in-game advertising campaign for its Nescafé products. The campaign will be featured in Perfect World, a fantasy-based MMORPG. Nestlé’s efforts are focussed on bringing more attention to their brand with ... ]]></description>
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