Why is the game industry exploding?

But gradually subscriptions and then in-game advertising came along. Then premier membership levels on free games and micro payments for in-game items. So now there are lots of ways to make money. And that money gets invested back into …

Nescafé executes in-game advertising campaign

Nestlé is going to be running an in-game advertising campaign for its Nescafé products. The campaign will be featured in Perfect World, a fantasy-based MMORPG. Nestlé’s efforts are focussed on bringing more attention to their brand with …