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	<title>In-game marketing news &#187; The idea</title>
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	<description>Gamevertising on its way up</description>
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		<title>Levis Paint &#8211; Fashion For Walls</title>
		<link>http://www.gamevertising.com/levis-paint-fashion-for-walls/</link>
		<comments>http://www.gamevertising.com/levis-paint-fashion-for-walls/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 07:52:03 +0000</pubDate>
		<dc:creator>dollar_Bill</dc:creator>
				<category><![CDATA[Games to play]]></category>
		<category><![CDATA[New moves]]></category>
		<category><![CDATA[Rumors]]></category>
		<category><![CDATA[The idea]]></category>
		<category><![CDATA[well]]></category>

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		<description><![CDATA[Brussel's agency TBWA (http://www.tbwa.be/) took the concept of a 'splash of paint' quite literally when it created this striking print ad for paint manufacturer Levis. Drawing a parallel between interiors and fashion is nothing new but rarely does it work so well, particularly in a print context. Sexy and commanding. Not usually word you associate with paint. - Lisa Evans]]></description>
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		<title>Claim: In-Game Ads ‘Fit’ in Games, are Effective [Ads]&#124; Latest &#8230;</title>
		<link>http://www.gamevertising.com/claim-in-game-ads-%e2%80%98fit%e2%80%99-in-games-are-effective-ads-latest/</link>
		<comments>http://www.gamevertising.com/claim-in-game-ads-%e2%80%98fit%e2%80%99-in-games-are-effective-ads-latest/#comments</comments>
		<pubDate>Sat, 18 Apr 2009 14:00:00 +0000</pubDate>
		<dc:creator>PlaYo</dc:creator>
				<category><![CDATA[Google moves]]></category>
		<category><![CDATA[Rumors]]></category>
		<category><![CDATA[The idea]]></category>
		<category><![CDATA[well]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/claim-in-game-ads-%e2%80%98fit%e2%80%99-in-games-are-effective-ads-latest/</guid>
		<description><![CDATA[IGA Worldwide’s in the business of in-game advertising , of course, and the figures it cites are its own. But according to their research, gamers respond to ads a lot more favorably than some would believe. ... ]]></description>
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		<title>Companion App Full-Feature Trial! &#124; Fallen Earth</title>
		<link>http://www.gamevertising.com/companion-app-full-feature-trial-fallen-earth/</link>
		<comments>http://www.gamevertising.com/companion-app-full-feature-trial-fallen-earth/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 00:00:00 +0000</pubDate>
		<dc:creator>dollar_Bill</dc:creator>
				<category><![CDATA[Games to play]]></category>
		<category><![CDATA[The idea]]></category>

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		<description><![CDATA[For additional details regarding Icarus's in-game advertising practices, please see Icarus's In-Game Advertising privacy statement The trademarks and copyrighted material contained in all in-game advertising are the property of the ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>MediaPost Publications Getting Richer A Dollar At A Time 09/02/2010</title>
		<link>http://www.gamevertising.com/mediapost-publications-getting-richer-a-dollar-at-a-time-09022010/</link>
		<comments>http://www.gamevertising.com/mediapost-publications-getting-richer-a-dollar-at-a-time-09022010/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 12:31:20 +0000</pubDate>
		<dc:creator>PlaYo</dc:creator>
				<category><![CDATA[New moves]]></category>
		<category><![CDATA[Rumors]]></category>
		<category><![CDATA[The idea]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/mediapost-publications-getting-richer-a-dollar-at-a-time-09022010/</guid>
		<description><![CDATA[Earlier this week, in-game ad network Greystripe announced that one of its publishing partners, Mobility Ware, had generated $298309 in ad revenue in June alone. One of its most popular game titles (and a personal favorite of mine), ...]]></description>
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		<title>5 online Video Advertising Networks — TechShali</title>
		<link>http://www.gamevertising.com/5-online-video-advertising-networks-%e2%80%94-techshali/</link>
		<comments>http://www.gamevertising.com/5-online-video-advertising-networks-%e2%80%94-techshali/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 06:52:49 +0000</pubDate>
		<dc:creator>nuMMiX</dc:creator>
				<category><![CDATA[Google moves]]></category>
		<category><![CDATA[New moves]]></category>
		<category><![CDATA[Rumors]]></category>
		<category><![CDATA[The idea]]></category>
		<category><![CDATA[business]]></category>

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		<description><![CDATA[It is most famous video advertising network. You can see all the video ad options in gallery. (2) Spotxchange Spotschange has four video advertising options: pre-roll advertising, overlay ad units, in-game advertising and video banners. ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Madden NFL 11 – Xbox 360</title>
		<link>http://www.gamevertising.com/madden-nfl-11-%e2%80%93-xbox-360/</link>
		<comments>http://www.gamevertising.com/madden-nfl-11-%e2%80%93-xbox-360/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 04:42:43 +0000</pubDate>
		<dc:creator>nuMMiX</dc:creator>
				<category><![CDATA[New moves]]></category>
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		<category><![CDATA[well]]></category>

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		<description><![CDATA[The action between games is a little more jerky, however, with the players looking awkward as they stand around, chumming it up with a bottle of branded energy drink. Oh, and the less said about the blatant in-game advertising the ...]]></description>
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		<title>Fallen Earth at PAX Prime &#124; Fallen Earth</title>
		<link>http://www.gamevertising.com/fallen-earth-at-pax-prime-fallen-earth/</link>
		<comments>http://www.gamevertising.com/fallen-earth-at-pax-prime-fallen-earth/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 00:00:00 +0000</pubDate>
		<dc:creator>PlaYo</dc:creator>
				<category><![CDATA[Games to play]]></category>
		<category><![CDATA[Google moves]]></category>
		<category><![CDATA[The idea]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/fallen-earth-at-pax-prime-fallen-earth/</guid>
		<description><![CDATA[Third Party Advertising. Fallen Earth's Games and the Service may incorporate technology of Icarus Studios Inc ("Icarus"), that enables in-game advertising , and the display of other similar in-game objects, which are downloaded ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing &#8211; Playdom Climbs the Charts, Advertising Evolves in &#8230;</title>
		<link>http://www.gamevertising.com/marketing-playdom-climbs-the-charts-advertising-evolves-in/</link>
		<comments>http://www.gamevertising.com/marketing-playdom-climbs-the-charts-advertising-evolves-in/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 21:00:00 +0000</pubDate>
		<dc:creator>dollar_Bill</dc:creator>
				<category><![CDATA[The idea]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[well]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/marketing-playdom-climbs-the-charts-advertising-evolves-in/</guid>
		<description><![CDATA[SupersonicAds, a European company that creates in-game advertising , appears set to have a say in the matter, too, flush with $2 million in fresh funding from an investor group led by former Skype CEO Michael van Swaaij. ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Claim: In-Game Ads ‘Fit&#8217; in Games, are Effective &#124; Kotaku Australia</title>
		<link>http://www.gamevertising.com/claim-in-game-ads-%e2%80%98fit-in-games-are-effective-kotaku-australia/</link>
		<comments>http://www.gamevertising.com/claim-in-game-ads-%e2%80%98fit-in-games-are-effective-kotaku-australia/#comments</comments>
		<pubDate>Sat, 18 Apr 2009 12:00:00 +0000</pubDate>
		<dc:creator>nuMMiX</dc:creator>
				<category><![CDATA[Games to play]]></category>
		<category><![CDATA[New moves]]></category>
		<category><![CDATA[Rumors]]></category>
		<category><![CDATA[The idea]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/claim-in-game-ads-%e2%80%98fit-in-games-are-effective-kotaku-australia/</guid>
		<description><![CDATA[IGA Worldwide's in the business of in-game advertising , of course, and the figures it cites are its own. But according to their research, gamers respo...]]></description>
		<wfw:commentRss>http://www.gamevertising.com/claim-in-game-ads-%e2%80%98fit-in-games-are-effective-kotaku-australia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Report Google readying in-game ad initiative » www.taetanoticias.com</title>
		<link>http://www.gamevertising.com/report-google-readying-in-game-ad-initiative-%c2%bb-www-taetanoticias-com/</link>
		<comments>http://www.gamevertising.com/report-google-readying-in-game-ad-initiative-%c2%bb-www-taetanoticias-com/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 08:24:39 +0000</pubDate>
		<dc:creator>nuMMiX</dc:creator>
				<category><![CDATA[The idea]]></category>
		<category><![CDATA[well]]></category>

		<guid isPermaLink="false">http://www.gamevertising.com/report-google-readying-in-game-ad-initiative-%c2%bb-www-taetanoticias-com/</guid>
		<description><![CDATA[Of course, when and if Google does launch the program, it will hardly stand alone in the in-game ad market. Rather, that market already has one 800-pound gorilla, Massive, which is owned by Microsoft. In addition, IGA Worldwide, ...]]></description>
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