Posts filed under 'The idea'
August 18th, 2008
Google has been quietly testing its “AdSense for Games” product for months. This according to sources is an in-game advertising technology that allows it to insert video ads into games.
Sources close to the matter said that the company has developed a new in-game advertising technology. In demos of the technology, a game character can introduce a video ad, saying something like, “And now, a word from our sponsor,” before showing a short video at the end of a sequence in a game. Since testing has been going on for some time, Google could launch the technology fairly quickly, if it so chooses.
The whole story on VentureBeat…
August 18th, 2008
Havas Digital Puts On Its Game Face
SHOOT Online (subscription) - Westport,CT,USA
Advertising in video games can be broken down into two broad categories: advergaming and in-game advertising. Advergames are commissioned or sponsored by a …
In-Game Advertising Requires Realism, Of A Sort
MediaPost Publications - New York,USA
“The nice thing about product placement in a game is that you don’t think of it as advertising, because you’re just doing what’s natural in the game,” Edery …
In-Game Advertising Reaching New Levels
ClickZ News - New York,NY,USA
Making this advertising opportunity even more desirable, recent research suggests players welcome in-game ads. According to a GameSpot article, video gamers …
NetEase Q2 2008 Earnings Call Transcript
Seeking Alpha - New York,NY,USA
The revenue from Fantasy Westward Journey continued to grow as a result of new designs and features introduced since late September 2007 and certain in-game …
November 27th, 2007
[tag]Gamevertising[/tag] can improve [tag]game design[/tag], that is the remarkable conclusion of [tag]in-game advertising[/tag] agency DoubleFusion . Ads in games can be tracked. This tracking gives information about the behaviour of the gamers and reveals which areas in the game are more trafficked than others. The technique seems somewhat similar to eyetracking.
Designers will know what areas of a virtual world are popular, allowing then to focus the game around these spots or making them more attractive. Possibly it also shows where gamevertising is annoying the gamer. By taking these facts into account game design will improve, according to the agency.
November 20th, 2007
Around the year 2000 the idea to advertise in games popped up. [tag]In-game advertising[/tag] or - even sexier - [tag]gamevertising [/tag]was born. It took a few years in the incubator to grow to a mature stage. And here it is now. Even [tag]Google [/tag]recently announced to get started on the [tag]game advertising market[/tag] before the end of the year. Fasten your seat belts as Google will certainly take the lead in this new race.
At the moment gamevertising generates already a turnover of more than $700 million. Expectations are that this will explode to a huge $2000 billion four to five years from now, say 2011 and 2012. This is more than a stellar growth! By that time advertisers will spend more on gamevertising than on television.
What’s the secret behind the success? Well, there are 2 bottom lines in this story. On the one hand there is the growing interest in [tag]online gaming[/tag] and [tag]video games[/tag]. Kids already spend more time playing games than watching television. And this tendency is taking shape among adults up to the age of 35 and beyond. On the other hand there is the phenomenon that can be described as the “[tag]gamevertising focus[/tag]“: players are more focused on [tag]in-game ads[/tag] than could ever be the case in traditional media. This leads to much higher recognition and brand awareness.
Moreover - and unlike with television or magazines - players are not easily annoyed by the game ads, as long as they are well placed in the game. When you go to a supermarket, grab some food, make the cash girl hand you over all the money and kill 3 people on your way out, it doesn’t bother you when you see the supermarket’s name all over the scenes you’re playing in. Nor that you see real brand names on the shelves and that you recognized the designer clothes the last guy you killed was wearing. In an interactive environment the ads and the [tag]product placement[/tag] are experienced as real. And that is what makes gamevertising so powerful.
August 16th, 2007
You probably wonder what [tag]gamevertising [/tag]is all about. And you might find some answers here. According to Wikipedia, gamevertising or [tag]in-game advertising[/tag] is the use of [tag]advertising [/tag]in computer and video games. Read the complete entry here if you are interested.
Gamevertising is hot, gamevertising is booming. Marketeers are expecting billions of revenues from it in the next few years. In 2006 more than 1 billion $ was spent on gamevertising. This makes it by far the fastest growing segment of the entire [tag]advertising industry[/tag].
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