Football Superstars | KIJO
It’s not just the players getting involved either as lucrative in-game advertising deals with the likes of Nokia, PUMA and Reebok have secured the game’s future as a free-to-play fixture in the sporting calendar. …
In-game marketing news
Gamevertising on its way up
YAB Review: N.O.V.A. | Ypulse
Weapons look great and as high tech as they are supposed to, and the use of lighting makes the environments really pop. N.O.V.A sets a new standard for mobile game graphics. There is no in-game advertising . What’d you think? …
OMMA Global 2010 San Francisco – Microsoft Speaker Line Up …
Creative Frontiers of In-game Advertising – Time: 2:00pm – Speaker: Chuck Frizelle. Revenue to the In-Box: Getting More Value from Publishers’ Email Programs – Time: 2:45pm – Speaker: Jeff Lanctot. Social Media Marketing Doesn’t Have to …
FT.com | Tech Blog | Microsoft has iPhone ad ambitions
No Microsoft games are available, but the new head of Massive, its in-game advertising acquisition, has designs on selling ads on the iPhone, both inside and outside games. “Apple doesn’t have an ad platform,” JJ Richards (pictured) …
EA shifting ad sales in-house starting with Madden NFL 11 …
EA’s been keen on in-game advertising since 2006, and, two years ago, signed a pretty big deal with in-game ad provider Massive. Apparently, though, EA won’t be re-upping that agreement. As Mediaweek reports, the publisher has instead …
EA shifting ad sales in-house starting with Madden NFL 11 — Joystiq
EA’s been keen on in-game advertising since 2006, and, two years ago, signed a pretty big deal with in-game ad provider Massive. Apparently, though, EA won’t be re-upping that agreement. As Mediaweek reports, the publisher has instead …
Big Moves Being Made To Make Mobile Gaming Platform Agnostic …
It’s no secret that in-game advertising is going to be a massive industry, with revenues of $971 million predicted for 2011. Adding mobile into the mix suddenly makes those in-game brand advertisement/experiences actionable. …
FT.com | Tech Blog | Microsoft has iPhone ad ambitions « CTRL-F5
No Microsoft games are available, but the new head of Massive, its in-game advertising acquisition, has designs on selling ads on the iPhone, both inside and outside games. “Apple doesn’t have an ad platform,” JJ Richards (pictured) … …
EA Brings In-Game Ad Sales In-House | Getmo Game News
The release of Madden NFL 11 this summer will mark the beginning of a new shift in policy for publisher Electronic Arts—they will sell all the in-game advertisements themselves.Previously the company had relied on third-party in-game ad …
Promotional Products News » Blog Archive » Game Over: EA Brings Ad …
Game Over: EA Brings Ad Sales In-House. Game giant will end its relationships with in-game ad companies Massive Inc. and IGA Worldwide sometime this year. This entry was posted on Wednesday, March 10th, 2010 at 9:13 am and is filed …
RockYou’s Deal of the Day: High-Conversion CPE Ads for Social Games
DOTD is based on CPE, or Cost Per Engagement ads. RockYou says that DOTD is “social gaming’s first brand-sponsored” CPE in-game ad solution. Advertisers set an action to be completed — e.g., watch a video, download a coupon, …
Revised video game financing list: 115 game companies raised …
Atakama Labs — $4 million for Chilean company doing games for social good. Investor: Austral Capital and COPEC-UC. 46. NeoEdge — $4 million for in-game ads for casual downloadable games. Investors: Vanedge Capital (Paul Lee) and …
Oh Wait. It’s Party TIme Again at ad:tech San Francisco : ad:tech blog
Topics included widgets, in-game advertising and in-cloud applications (server-hosted productivity supplements to Word and Excel). A representative from Facebook also discussed what ad models work well for the social network. …
xbox game consoles: Patched PS3 Games?
If Square Enix follows through initial reports and statements of patching and in-game advertisements , gamers might just see a game character using a too-real mobile phone or eating a burger. Yoichi Wada, Square Enix’s main man, …
GDC and The Next Wave in Games « Neville Modulates
And we’ve only started to scratch the surface of social networking, in-game advertising platforms, micro-payments and economic token rewards in-game , real-time asset delivery via CDN’s like Akamai and Limelight for fast “installs” and …
Game Developers Conference 2009: NeuroFocus Launches NGame; New …
in-game advertising * sound effects/soundtrack evaluation * intense personalization. “The brain is the ultimate game controller, and our expertise lies in measuring the brain’s responses and translating that massive amount of data to …
The Sims 3: DRM-lite? – Neoseeker News Article
The fan states that “the in-game advertising disclaimer and data collecting software is gone”, with other users claiming SecuROM is responsible for the latter, though we don’t know if there’s any real validity to that. …
Tag Team Champions: Performance Display and In-Game Advertising …
two complementary channels for direct response advertisers, as well as brand advertisers who have clear engagement metrics: performance display on social networks and in-game advertising .
IGN: Six Days in Fallujah complete, awaiting release — Joystiq
Markez @ Mar 4th 2010 12:37PM. Something about in-game advertising and having a guy named Abdul serve up M&M Blizzards to the U.S. troops really grinds some people’s gears. vote up vote down Report Half a heart …
SmacK Blog: Advergaming: Advertising through video games
BTL Advergaming comprises of recruitment tools like In-game advertising , militiamen and edutainment. Usually the mascot of the particular company is depicted as the hero in such games. Pepsi man and Burger man were the mascots used in …
Pittsburgh Corporate Attorney David Gurwin Authors Chapter on …
… which serves as a “comprehensive guide for anyone who wants to work or play in the emerging terrain created by the interlocking orbits of contemporary media,” Gurwin contributed the chapter, “ In-Game Advertising in Video Games.” …
The Sims 3 looks to have SecuROM after all – Neoseeker News Article
The fan states that “the in-game advertising disclaimer and data collecting software is gone”, with other users claiming SecuROM is responsible for the latter, though we don’t know how if there’s any real validity to that. …
Ski Challenge 2010 – Does In-Game Advertising Work?
… and the piracy element without ruining the developer’s bottom line is to use an ad-supported model, like radio and television. But does it work? Read the rest of Ski Challenge 2010 – Does In-Game Advertising Work? …
TransmediaTV: In-game advertising sells
While commercials might sometimes be irritating to television viewers, in-game advertisements might contribute to the whole video-game-playing experience. Among all the video game players, the players of sport video games are the ones …
Overview of the New AdWords Interface :: Tech Videos, Screencasts …
… Google AdWords Conversion Tracking · Ad Planner Part 1: Overview · Google Mobile App for iPhone, now with Voice Search · Placement targeting new media on the Google content network · Google AdSense for Games: In-Game Advertising …
