In-game advertising

The market for [tag]in-game advertising[/tag] is promising. So promising that some experts expect billions of dollars in revenue in the years to come. Others, like EA chief John Riccitiello, believe it will likely take much longer than many in the industry anticipate.

The predicting forces in the [tag]gamevertsing [/tag]market are divided between bulls and bears, to use stock market jargon.

A few days ago John Riccitiello’s bearish vision on the development of the gamevertising market was published in an article in CNN Money. A few days later MediaPost came with the bullish attitude of three other leading in-game advertising executives. Is it all just a question of strategy?

One thing is clear: when opinions differ so greatly, something is moving under the surface. Given the magnitude and the strenght of the [tag]gaming market[/tag] nowadays, this IS already big business. And it is merely a question of when, not if, the big money will be rolling in. Add to that the major move [tag]Google [/tag]is going to make in the next few weeks and you have all the ingredients for a good game! Wonder who will be holding the cards in the end.