AOL starts advertising on videos

Posted on September 23rd, 2009 by PlaYo

AOL has launched a [tag]video ticker[/tag] for [tag]advertising [/tag]within videos on its site. It’s somewhat similar to what Google and others already offer. A transparant banner is displayed at the bottom of the streaming videos. It appears 10 seconds into the video and remains for 15 seconds. If the viewer doesn’t click on it, the ad disappears. If a click occurs, a new video or Flash ad appears on the video player, which can later be restarted by clicking on a text link at the bottom of the window.

This again is a means to explore new ways of advertising. And it proves that the major players in the advertising market are serious about their attempts to establish a characteristic “[tag]advertising culture[/tag]” in new media. Unlike [tag]gamevertising[/tag], it is pretty annoying to have a ticker at the bottom of your video.

More on this subject: here. You can read the press release of AOL here.