ADWEEK: In-game advertising on its way to $2 Bil.
Posted on November 17th, 2009 by nuMMiX
During the keynote address at the second annual Advertising in Games conference in New York, Massive Inc. CEO Mitch Davis predicted that in-game ad spending would land somewhere between $1.6 billion and $1.8 billion in the US by 2010, …
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ADWEEK: In-Game Ads Could Reach $2 Bil.
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