Advocacy 2.0: Study shows in-game advertising more effective than TV
Posted on February 28th, 2010 by nuMMiX
Study shows in-game advertising more effective than TV. BR Staff reports: In-game advertising is found to be more effective than TV marketing, delivering a 500% increase in consumer brand awareness, according to a new study. …
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Advocacy 2.0: Study shows in-game advertising more effective than TV
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