Ad-Supported Music Central: In-Game Ads “Not Effective”
Posted on December 31st, 2009 by PlaYo
The latest issue of The Journal of Advertising (Winter 2006), has an article entitled “The Effectiveness of In-Game Advertising “. The study showed that in-game advertising has no effect on explicit memory of brands, but can increase …
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Ad-Supported Music Central: In-Game Ads “Not Effective”
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