Microsoft’s in-game ad company, Massive , has announced that it will be providing ads for several major publishers this fall, namely THQ, EA and Activision. Massive will supply ads for EA’s sports lineup — including Madden NFL 10 …
The Registered actions are no longer Registered. They’re all FREE. In the Free Edition, there is a limit of 3 rooms, you can’t use Sound and there’s in-game ads . So you can sample –everything– DSGM has to offer with all the actions. …
Xbox 360 releases this fall will be stuffed with plenty of unlockables and achievements, as well as in-game advertising , thanks to Massive Incorporated. “Guitar 5″ and “DJ Hero,” as well as “Band Hero” and “Tony Hawk: Ride,” are just a …
The in-game advertising industry isn’t quite as big as it was a year ago, thanks mostly to most companies cutting back on ads in this current economic recession. However Microsoft’s in-game ad company Massive has apparently signed or …
So where does that leave opportunities for advertising ? Video games. A new study, attractively titled Eye-tracking Analysis as a Means to Visualise the Effects of In-Game Advertising by 11 Prozent Communication and the University of …
If you and your team are sitting in endless meetings wondering about your social-media strategy (or mobile strategy or in-game advertising strategy, etc.) you should now have the knowledge to be able to raise your hand and suggest that …
In-game ads will feature in EA’s Madden NFL 10, NHL 10, NBA Live 10 and Need For Speed Shift, in Activision’s Guitar Hero 5, DJ Hero, Band Hero, Tony Hawk: Ride and Blur, and in THQ’s UFC 2009 Undisputed and MX vs. …
Sheesh. I mean, is it REALLY that bad? After all, a designer made the decision. Meanwhile, in other news, lots of shit is fucked up. Your Monday morning dose of perspective, my friends. Have a happy week.
Sheesh. I mean, is it REALLY that bad? After all, a designer made the decision. Meanwhile, in other news, lots of shit is fucked up. Your Monday morning dose of perspective, my friends. Have a happy week.
Gamasutra is reporting that in-game advertising firm Massive has struck a deal with and renewed several contracts for in-game advertisements. Among some of the publishers in the deal are Blizzard, Electronic Arts, Activision, and THQ. …
If advertisers adhere to a few rules, in-game advertising is an effective channel via which to target the growing number of gamers from a wide range of age groups, found recent research from gamematrix and the University of Offenburg.
Scythal writes In-game advertising provider Massive Inc., acquired by Microsoft in 2006, has signed up or renewed contracts with several publishers, notably EA, Blizzard Entertainment, THQ, and Activision. Eagerly anticipated games like …
Despite whether consumers see a benefit or not, in-game ads are for sure a great way to make money, as Massive general manager JJ Richards explains the benefit of going with videogame ads over TV spots this fall, “What many advertisers …
Scythal writes ” In-game advertising provider Massive Inc., acquired by Microsoft in 2006, has signed up or renewed contracts with several.
Scythal writes In-game advertising provider Massive Inc., acquired by Microsoft in 2006, has signed up or renewed contracts with several publishers, notably.
Scythal writes “ In-game advertising provider Massive Inc., acquired by Microsoft in 2006, has signed up or renewed contracts with several publishers, notably EA, Blizzard Entertainment, THQ, and Activision. …
Scythal writes ” In-game advertising provider Massive Inc., acquired by Microsoft in 2006, has signed up or renewed contracts with several.
Scythal writes ” In-game advertising provider Massive Inc., acquired by Microsoft in 2006, has signed up or renewed contracts with several publishers, notably EA, Blizzard Entertainment, THQ, and Activision. …
Scythal writes ” In-game advertising provider Massive Inc., acquired by Microsoft in 2006, has signed up or renewed contracts with several publishers, notably EA, Blizzard Entertainment, THQ, and Activision. …
Scythal writes In-game advertising provider Massive Inc., acquired by Microsoft in 2006, has signed up or renewed contracts with several publishers, notably EA, Blizzard Entertainment, THQ, and Activision. Eagerly anticipated games like …
Scythal writes “ In-game advertising provider Massive Inc., acquired by Microsoft in 2006, has signed up or renewed contracts with several publishers, notably EA, Blizzard Entertainment, THQ, and Activision. …
Scythal writes ” In-game advertising provider Massive Inc., acquired by Microsoft in 2006, has signed up or renewed contracts with several publishers, notably EA, Blizzard Entertainment, THQ, and Activision. …
Scythal writes In-game advertising provider Massive Inc., acquired by Microsoft in 2006, has signed up or renewed contracts with several …
The Cult of Mac blog is moving to a new address. The blog can now be found at www.cultofmac.com . And we’re serious this time . We’re still part of the Wired family, just decamped to our own domain to make some mischief. We even have several posts from this week, if you’ve been wondering where we’ve been… Here is the new RSS feed . We’ll see you over there.
Audi is one of the latest brands to use their Facebook Page to engage fans. Their latest effort is the “Audi Design Challenge”, in which Audi is calling for Facebook Fans to tell Audi what they’d like to see in the car of the future. Audi will use this feedback as a part of their participation in the LA auto show, where auto designers are competing to design a youth-oriented concept car for 2030. You can watch the video below: As you can see, Audi has created a custom tab as a landing page for the deisgn challenge. This custom area links directly to their Facebook Page discussion forums, which are filled with topics related to the concept car design challenge. I’ll be interested to see how vocal their Facebook Fan community is, and how they really integrate that feedback into the design. In theory, this is a great example of encouraging participation through Facebook fan community, instead of just blasting out marketing messages.
